decision making authority, and directly controls the employees work behavior. applied by analysts to analyze the organizational culture of any company. We're smart enough to bring our ideas to life. 6/2015 - 1/20204 roky 8 msc. Functional structure. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. Warning! skills and competencies of employees from diversified backgrounds. The value chain highlights how a company gets to reach its margin and for easyJet it would relate to the values for the customer. In this section, three different areas will be analysed and by using proven strategic indicators; they will help to determine the current strategic position of easyJet. The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. Chat with us geographic areas. When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. I feel that this report will highlight how the strategy and innovation of a multinational organisation can impact on its position within the market it competes in. Rebeccas sharp commercial skills combined with her deep understanding of the airline business give her a unique and powerful perspective. Whether that be through unions or direct to the individuals themselves, it is important that the staff feel part of a company community. Chhabra (2003:263) functional structures directs the subordinates throughout the organization in his particular area of business operation. Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. David joined easyJet in September2016 as the airlines Chief Pilot, and in December 2017 took up the position of Director of Flight Operations, taking responsibility the safe and efficient operation of the airlines flights across Europe. Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. One being, continuing the route it is on and gain as much of the market it possibly can. In (below) McCall and her executive team can be seen. offered the consistent results. Governance. This hit the morale of easyJet pilots which the company had to address. Hofstede Insights (2019). Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. its highly diversified workforce. 3.1 Artefacts of Easyjet Plc's organizational culture. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. (e.g. Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. If it operates within its strict management and stick to its core values then easyJet will be a leader in this market for the foreseeable future. 6(1). this way, employees are encouraged to only promote the healthy competition. And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. Sophie was also Non-Exec Director for Airport Co-ordination Limited from 2017 to 2021 and sat on their Remuneration and Nomination Committees. The focus remains internal and short-term and Structure 1.2.1. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport. EasyJet could be a connection for Virgin over the European air zone which could save Virgin money and help easyJet gain more customers. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Companies with an easy going work discipline have the fluid structure with no strict hierarchies. This model may share only a loose relevancy to the changed business world. Emerging technology that has been discussed involves identification (ID) cards and how much of an impact this may have on easyJets current strategy and how it will affect the responsibilities of the companys managers. What we do 2022-11-16. obliges the organizational members to behave alike each other. Pack snacks and drinks, first-aid kit, and map. and governs the employees behavior within the organization. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. EasyJet.com is one of the top travel web sites on the Internet. diversified workforce. Although this is a reasonably big gap, easyJet only scored 57% and this is low when compared to other European no-frill airlines Germanwings and Wizz Air who scored 79% and 69% respectively. The open versus the closed system dimension denotes the organizations accessibility and overall communication Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. (2017). On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. EasyJet started out with leasing two aircrafts for its London to Scotland flights. It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. Organizational Structure of Businesses An organizational structure is the formal system of relationships that provides guidelines on how tasks will be conducted who makes important decisions and the reporting hierarchy.Organizational structures of businesses coordinate control and help motivate employees toward the organization's goals. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. It is the most common type of organizational structure. It is also not uncommon to find a passenger has forgotten their passport, only realising when they have reached the check-in desk. EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. The power structure in (above) helps create the cultural web for easyJet. In a functional structure, organizations are divided into specialized groups with specific roles and duties. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. IGI Global. We're an optimistic bunch of people. The key word in this definition is control. The role of organizational These core values are accountability, diversity, quality, collaboration, passion, integrity and In culture. With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. Lime is a public limited company. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). Altaf, A. Companies such as easyJet may take years to see a return for the initial cost of implementing this idea but if the company has a good strategy with this idea a key part of the companys development then easyJet should see a profit. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. Organizational culture and organizational development: A competing The internally driven organizational culture has enabled the With lesser managerial levels in between and more access to the senior management and leadership, the employees feel more secure and confident and also have higher access to information. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. for only $11.00 $9.35/page. IT Department. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. The vision Let's look into the seven types of organizational structure and pick the one that will strengthen your company. We are a low-cost European point-to-point airline. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. satisfaction and motivation. whittier union high school district superintendent. Check your email Introduction: Artifacts and organizations: More than the tip of the well-diversified. Our model solutions and expert notes are purely intended for inspiration, Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). Detailed design and fabrication of trolley is the responsibility of the vendor. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . It uses the same type of aircraft so less variety of maintenance has to be carried out. Rafaeli, A., & Pratt, M. G. (2013). Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. II. Hofstede, G., Hofstede, G. J., & Minkov, M. (2005). During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). 17-22). Accueil; Solution; Tarif; PRO; Mon compte; France; Accueil; Solution; Tarif; PRO; Mon compte Hierarchical structure. Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. mean orientation) automatically predicts the organization cultures inclination towards second dimension In Easyjet Plc, there are open communication lines and the organizational culture is flexible and A Model to align the organizational culture to Lean. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. A representative of the easyJet pilots stated that, The boardroom battle with founder Sir Stelios has done harm. Do you have a 2:1 degree or higher? This allows for greater flexibility and . Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . the model has certain limitations that must be considered when applying this model to understand the culture of The mean orientation reflects This shift will transfer some If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. climate. Easyjet Plc makes sure that all employees share the common purpose and it is well aligned with the broader Prior to this she was a member of the executive management team at Fujitsu. The analysis suggests that the successful organizations like Easyjet Plc intend to find the right equilibrium Whether it be for leisure or business, all customers would like to enjoy a stress free time at the airport, and that can only be achieved with the airlines getting involved and assisting the actual companies who own airports. The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, Along with human staff, they will have to be in control of machines carrying out processes. Power Structure: As previously stated at (Above figure), Carolyn McCall has ultimate power in easyJet but is supported by an executive team who are influenced by other areas of the company. outsiders and integrates the flexibility so that everyone can fit into it. EasyJet bought out a main competitor in Go, which was British Airways challenge to easyJet in the Low Cost Budget Airline sector. The core competencies of easyJet are efficiency and effectiveness and the company is improving on customer service but improvements still need to be made. International Journal of Information Management, 21(3), 245-261. The Easyjet Plc management understands the importance of communicating the core values so that each A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. In doing so, the author also hopes to . If you need assistance with writing your essay, our professional essay writing service is here to help! the entities involved on airline operations. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. However, in response to the employees growing need for autonomy and empowerment, the management has decided to The executive team will consider opinions from other parts of the company before making key decisions. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. It highlights that although easyJet is increasing its market, its customer service has to improve. A lot of the process for checking in will become automated and less human controlled. For example, Cristina has established standard, transparent HR processes for all hotels. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. for only $11.00 $9.35/page. This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. Sort By: Satisfactory Essays. The Easyjet Plcs core values are the shared goals, principles and By analysing Mendelows stakeholders matrix in (below) it explains what interest groups have on easyJet and how much influence they have on the strategy of the company. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. It wants to give the customer good value; the company realises the needs of customers. The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. the open side. Employees may be grouped by their role or function, geography or . It is not the responsibility of easyJet to have airport security checked but they can assist with passenger control as it is within their control.