Lead Faculty. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. COMM2900. Introduces how organizations use the latest technologies for enhancing consumer engagement. Tons of great salary information on Indeed.com Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Health Communication Campaigns. Attribute(s): NUpath Capstone Experience, COMM4625. Introduces the substantive and procedural aspects of marketing strategy and customer markets. (4 Hours). Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. (4 Hours). Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. MKTG6224. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Youth and Communication Technology. | Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Communication Ethics. Explores business-to-business and business-to-customer strategies. Explores planning, research, production, and other elements that go into successful advertising. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. (4 Hours). (4 Hours). COMM3532. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). 617.373.2027 [email protected] Julie Newmeyer. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Explores the relationships between communication, social identity, and social inclusion. Job Summary. Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. (3 Hours). Tons of great salary information on Indeed.com Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. (4 Hours). Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Content is adapted by the faculty depending on the location of the class. (4 Hours). Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Advertising and Brand Promotion. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. COMM3750. MKTG4983. Emphasizes the production and successful interaction with electronic and traditional supportive media. (4 Hours). Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. (4 Hours). For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Students are given an historical perspective and a state-of-the-art analysis. Emphasis is on practical development of skills and evaluation of talent and potential. Junior/Senior Honors Project 1. Offers an in-depth look at how persuasive health campaigns are designed and executed. (4 Hours). MKTG6318. | Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Introduction to Marketing. Introduction to Marketing. (4 Hours). Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Encourages students to share and translate their findings for relevant academic and professional communities. Opens New Window. (4 Hours). Voice-Over Artist. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Covers team selling and relationship marketing. COMM2500. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. )Stephen, A. T., Yakov BartStukent2017. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. (3 Hours). Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. What do you think? Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing The concentration embraces an approach that is analytical, creative, and practice oriented. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Health Communication. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. (4 Hours). Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Focuses on theories of and approaches to the study of intercultural communication. MKTG6283. Beyond Television. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. (4 Hours). Persuasion and Rhetoric. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Taught in London. COMM3200. (4 Hours). The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? (3 Hours). COMM3530. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. | Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. New York Times All The Latest Throughout Northeastern. Arguing Human Rights. (3 Hours). Communication and Privacy. Does not require coding or algorithm development. 360 Huntington Ave. Reviews some of our societys main problems and a critical view of marketing and business in todays world. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Analyzing Conversations in Everyday Life. This position is. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Advanced Marketing Management. New Product Development. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. (4 Hours). Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. 617.373.2000 (4 Hours). Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. MKTG4520. Full-Time. Also examines contemporary issues in marketing that can affect organizational success. Closest T stops: . Dating apps are more specific and numerous than ever. Designed to help students become knowledgeable consumers and limited producers of communication research. Advance Northeastern University's goal of giving 100% of students a global . Contact. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Northeastern University. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Explores the relationships between communication, social identity, and social inclusion. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Covers the fundamentals of single-camera field production and the nonlinear editing process. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Emphasizes analysis of customer needs and company and competitor capabilities. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Dean's Strategy Council. COMM2534. Marketing and Communications Manager. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Special Topics in Communication Studies. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Examines the impact of technology on the marketing of goods and services. Communication Research Methods. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. * * * * * * Behrakis Health Sciences Center . Opens New Window Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. COMM3304 and WMNS3304 are cross-listed. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Mobile Communication. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. c.zangerl [@]northeastern.edu. (3 Hours). Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. MKTG6218. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. (4 Hours). COMM3445 and JRNL3425 are cross-listed. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Offers independent work under the direction of members of the department on chosen topics. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. COMM3310.