Madewell Jeans

Hi, I’m Erica, also known as “luv” to my loved ones! I live near Denver, Colorado with my partner and our two kids.

One of my earliest fashion memories is coveting a pair of white Guess skinny jeans. My parents brought me to the mall to get them in exchange for skipping a middle school dance. A trade I happily accepted!

I appreciate how a piece of clothing makes me feel and the memories it can invoke. A pair of jeans that make me feel like my best self, a jacket that reminds me of my grandmother. I believe in investing in classic jewelry, handbags and shoes. My favorite colors are blue, pink and ivory and I’m convinced a girl can never have too many striped shirts. If I had to pick a uniform for myself, it would be a great pair of denim, graphic tee, and a fun jacket.

I love to support small, female founded brands while also shopping larger retailers we know and love (here’s looking at you, J. Crew).

Reading The Nightingale a few years ago reignited my love of books. I always have a stack on my nightstand! My favorite genres are World War II historical fiction and romantic comedies. I typically read over 30 books a year, preferably sitting on my with an iced tea by my side!

I aim to eat whole foods 80% of the time and indulge in a burger, fries and chocolate chip cookie the rest of the time. I’ve completed Whole30 twice (no dairy, grains, alcohol or added sugar) and regularly undertake 10-day resets. Whole30 can seem overwhelming…I promise it can become a lifestyle with little extra effort!

My goal is to inspire and empower you to dress the way that makes you feel best. Thank you for visiting!